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Digital Business Transformation at a Glance The Digital Business Transformation program shapes future digital leaders equipped to drive innovation and business transformation. By leveraging digital platforms and technologies, the program empowers students to accelerate business growth and sustainability, ensuring competitiveness on both national and international levels. Petra Christian University Learn More

At a glance Digital Business Transformation

The Digital Business Transformation program shapes future digital leaders equipped to drive innovation and business transformation. By leveraging digital platforms and technologies, the program empowers students to accelerate business growth and sustainability, ensuring competitiveness on both national and international levels.

Why

Digital Business Transformation PCU?

Accreditation

Digital Business Transformation is a program under the Management Study of the School of Business & Management, which has been accredited as “UNGGUL” (Excellent) by the National Accreditation Board for Higher Education (BAN-PT) under decree number 1131/DE/A.5/AR.10/III/2024.

Advisory Board

(2003 - 2004)

Dr (HC) Alim Markus
Founder of Maspion Group

Dr. Mardi Wu
CEO PT. Nutrifood Indonesia

Ivy Kamadjaja 
Deputy CEO of Kamadjaja Group

Kusnadi Rahardja 
Director of Boga Group Indonesia

Prof. Dr. Poltak Maruli John Liberty Hutagaol, SE., Ak., M. Acc, M.Ec (Hons), CA  
Head of East Java Region 1, Directorate General of Taxes

Lo Kheng Hong 
Stock Market Investor

Janoe Arijanto
CEO Dentsu One

Tjahjono Harjono  
CEO of Finna Group and Chairperson of Apkrindo East Java

Sunarto 
Owner and Chairman of Artax

Ruslan Tanoko 
Vice President Director, PT Avia Avian Tbk

Career Outcomes

01
DigitalPreneur
02
Digital Business Specialist
03
Digital Transformation Specialist
04
Business Transformation Consultant

Achievements

Jennifer & Daniel - 3RD WINNER OF BLUCHAMP BUSINESS CASE COMPETITION
Jennifer Angela Luwuk & Daniel Alexander Vere
Digital Business Transformation, 2024
3rd Place, bluChamp Business Case Competition

Mitra & Kolaborator

Digital Business Transformation PCU

The Digital Business Transformation at PCU fosters strategic partnerships with leading businesses and organizations, preparing our students to meet the dynamic needs of industries and businesses. Our notable partners include:

Program

Digital Business Transformation PCU

    Courses Structure

    Curriculum

    Year 1Year 2Year 3Year 4
    Term 1Term 2Term 3Term 4Term 5Term 6Term 8Term 8

    Religion & Meaningful Life

    Bahasa Indonesia

    Civic Education

    Digital Business Development

    Digital Customer Experience

    Startup Business Pitching

    Digital Leadership

    Industrial / Global Exposure

    Economics

    Pancasila

    Customer Value Creation

    Digital Transformation Leadership

    Digital Transformation Activation

    Business Project / Research Proposal

    Professional Ethics

    Industrial / Global Experience

    Business & Management

    Digital Business Platform

    Business Ecosystem

    Digital Commerce

    Business Project / Research Exposure

    Business Project / Research Implementation

    Business Communication

    Financial Accounting

    Business Model Innovation

    Business Statistics

    Strategic Management

    Elective 5

    Elective 6

    Business & Corporate Law

    Financial Management

    Information System and Artificial Intelligence

    Entrepreneurial Mindset

    Elective 7

    Marketing Management

    Operational & Production Management

    Elective 1

    Elective 3

    Human Resource Management

    Elective 2

    Elective 4

    Study Abroad Opportunities

    Double Degree
    Student Exchange
    Summer Program
    Sandwich Program

    Faculty & Staff

    Leadership

    • YOHAN GUNAWAN HENUK, S.E., M.M.
      Koordinator Program

    Dosen & Staff

    • Dr. FERRY JAOLIS, S.E., M.SM., M.RECH
      Lecturer
    • TRIXIE NOVA BELLA TANDIJAYA, S.M., M.M.
      Lecturer
    • DR. MICHAEL ADIWIJAYA, CPM (ASIA)
      Lecturer
    • DEVIE, PH.D., CFP., CMA
      Lecturer
    • EDWIN JAPARIANTO, S.E., M.M.
      Lecturer
    • DR. YOHANES SONDANG KUNTO, S.SI., M.SC.
      Lecturer
    • PROF. DR. HATANE SEMUEL, MS, CPBC
      Lecturer

    Praktisi

      Biaya Studi

      Digital Business Transformation PCU

      Facilities

      Digital Business Transformation PCU

      Facilities

      Digital Marketing Incubator
      Digital Marketing Incubator

      Spotlight

      Upcoming Events

      April 24, 2025
      Ayo Ikuti Rangkaian Acara PCUnity Fest 2025
      Siapkan dirimu untuk menikmati empat hari penuh acara seru di PCUnity Fest 2025, perayaan tahunan...
      April 24, 2025
      SCR: Surabaya City Race 2025
      Petra Christian University (PCU) kembali menghadirkan Surabaya City Race (SCR) pada 2–4 Mei 2025, bekerja...
      July 15, 2023
      Grand Launching Program 28 Juli 2023 at Sheraton Surabaya
      July 15, 2023
      Edufair 21 – 23 Juli 2023 at Pakuwon Mall Surabaya
      July 15, 2023
      Soft Launching Program 4 Juli 2023 at JW Marriot Surabaya
      May 26, 2025
      Selamat! Program Studi Manajemen Petra Christian University Berhasil Dapatkan Status Terakreditasi “Unggul” dari LAMEMBA
      It's a big win! Program Studi Manajemen telah berhasil meraih akreditasi “UNGGUL” dari Lembaga Akreditasi...
      WORKSHOP CRAFTING ENGAGING CONTENT: DARI IDE HINGGA EKSEKUSI
      January 13, 2025
      Workshop Crafting Engaging Content: Dari Ide Hingga Eksekusi
      Program Branding and Digital Marketing dan Digital Business Transformation kembali mengadakan workshop yang bekerja sama...
      July 8, 2024
      A Visit From Petra 2 12 Juni 2024
      Beberapa waktu yang lalu, teman - teman dari SMA Kristen Petra 2 berkunjung ke PCU...
      July 8, 2024
      Surabaya City Race 3 – 5 Mei 2024
      Di bulan Mei, program DBT ikut serta dalam rangkaian Surabaya City Race yang diadakan Marketing...

      Spotlight

      Department News

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      Frequently Asked Questions

      From financial obligations to international student requirements, you can find frequently asked questions below.

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      Jl. Siwalankerto No.121-131, Siwalankerto, Kec. Wonocolo, Kota SBY, Jawa Timur 60236

      Contacts

      T: +62 31 8494830,
      +62 31 8494831,
      +62 31 8439040,
      +62 31 2983000

      F: +62 31 8436418
      E: [email protected]

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